STG CPA/Accountant Targeting Summary

Strategic Objective

Mid-sized CPA firms are expected to deliver cost segregation, fixed asset, and energy-incentive work that requires specialty tax consultants, construction cost estimators, and IRS audit-defense experience. A department they cannot justify hiring, STG operates as that department on demand, delivering deep-domain specialty tax support without adding headcount.

Targeted B2B Lead Acquisition

The STG Search ads reach Tax and Accounting partners through targeted high intent keywords. Below you will find the keywords along with well-performing headlines

Inbound Research Capture

We utilize Googles Dynamic Search ads to hit CPA and Accountant decision makers who are in the progress on researching cost segregation, complex tax credits, bonus depreciation, or fixed-asset rules. Google matches the search with the correlated blogs. The goal is not an immediate form fill, It is to establish STG as the Subject Matter Expert before a sales conversation begins.

The CPA's Guide to Cost Segregation

The downloadable guide is an offer for form submissions. this gets leads into our CRM and into the email drip campaigns. The guides are designed to offer information on federal and state credits, along with Cost Segregation.

From Download to Partner

A simple 3-step workflow converts the initial research download into a qualified partner conversation. Automation is delivered through the CRM so follow-up is consistent, technical, and never sales-heavy.